Adventists in Jamaica launch " Let’s Talk About Him, I follow Jesus" Campaign


Written by: Phillip E. L. Castell, Director, Communication, Public Affairs & Religious Liberty | Friday, August 21, 2020


After days of prayer, planning and strategizing to ensure maximum impact for their latest evangelistic campaign, church leaders for the Seventh-day Adventist (SDA) Church in Jamaica launched what they expect to be the largest evangelistic campaign to be undertaken on the island.

The initiative, themed “Let’s Talk about Him, I Follow Jesus”, is historic in that it will be the first time the church will embark on an island wide digital campaign that will be accessible via multiple platforms right across the island. In addition, the initiative is expected to engage over five thousand non Adventists in Bible study before the campaign begins on October 3, 2020.

Church being pushed in right direction

Speaking at the launch on August 15, 2020, which was carried live via JA Adventists On-Line and transmitted to thousands across all the SDA Conference communication platforms on NCU radio and NCU-TV, youth director and evangelist for the upcoming LTAH digital campaign, Pastor Dane Fletcher said while he did not believe this painful pandemic is designed by God, he firmly believed that God allowed COVID-19 to give the Seventh-day Adventist Church around the world a push.

“Sometimes when we are not ready to go where God wants us to go, he ends up pushing us,” Fletcher said during his message. “I believe the church is being pushed in the right direction and must now be intentional in using digital and social media to share the good news of the gospel of Jesus Christ.”

Adventists invited to Embrace LTAH Initiative

Pastor Everett Brown, president of Jamaica Union Conference of SDA (JAMU) said COVID-19 with all its protocols will not stop the Seventh-day Adventist Church from fulfilling her mandate.  

The JAMU Conference president invited Adventists across the country to

embrace the mandate of Jesus Christ to teach and preach the gospel in season and out of season and reiterated that nothing should stop the church from fulfilling her role. He also earnestly invited every member of the church to  become involved  in the upcoming campaign even amidst the COVID-19  pandemic.

“Today, we the members of the Seventh-day Adventist Church have embraced the mandate of Jesus Christ to preach, teach and make disciples, in season, out of season, in good times and bad times, before COVID, during COVID and after COVID,” Brown said when he addressed the church during the launch.

“Covid 19 with all its protocols will not stop the Seventh-day Adventist Church from fulfilling her mandate, to make disciples of all men. Therefore, I am encouraging every member of the Seventh-day Adventist church to embrace this initiative that the Inter-America Division is spearheading,” the top Adventist pastor said.   

 Assistant to the president for training and Evangelism in Inter-America Division, Pastor Balvin Braham, commended the leadership of the church in Jamaica for embarking on the Let’s Talk about Him,   digital online Bible study and evangelistic reaping campaign series.

Braham said this special program is happening in Jamaica at a time, “when people are looking for something new and different” and endorsed the launch of the program on behalf of the Inter-America Division.

It might have come as a surprise to many when Pastor Joseph Smith, special assistant for Evangelism & Leadership Development for the SDA Church in Jamaica disclosed that the plans for the Let’s Talk about Him campaign   were conceived and put in motion long before COVID-19 started affecting the world.  “This means the church has always been abreast of its mission, guided by the Holy Spirit,”  Smith said.

The veteran evangelist and church leader was upbeat when he spoke about the latest evangelism project being undertaken by the Adventist church and underscored that the SDA church is a mission driven organization that is always engaged in sharing the good news of Jesus Christ and take seriously the great commission of Christ recorded in Matthew 20: 18 – 20 where Jesus says, ‘Go and make disciples’.  

According to Pastor Smith, the SDA Church in Jamaica has been carrying out its mandate in the traditional way for many years and many people in the region “have become accustomed” to our tent and church evangelism so the Let’s Talk about Him campaign is an added dimension.

Four Phases

Smith disclosed that there are four phases to the campaign, the first involves individuals going on the LTAH.org where they can watch eight videos that introduce people to Jesus Christ. The second phase involves individuals being invited to take a series of Bible Lessons, fourteen in all, which when complete, participants will be given a certificate from the Herbert Fletcher University. The third phase involves the field embarking on a digital evangelism initiative which in Jamaica runs from October 3 – 17, 2020 and runs under the theme ‘I Follow Jesus.’  And then the fourth phase is a period of conservation where those who are won to Christ through this initiative will be encouraged to continue their walk with the Lord.

The program launch lasted for just over an hour and incorporated endorsements from the president from all five conferences across Jamaica. A new website, theme song, and software app where unveiled and showcased during a segment spearheaded by JAMU Communication Director Elder Nigel Coke who said the communication

department will play a pivotal role in ensuring the success of the campaign.

Co-evangelist for the Let’s Talk About Him campaign, Pastor Omar Oliphant said the twenty first century has brought upon us new opportunities for evangelism that the church has to grasp otherwise the relevance of the gospel in the current age is not going to be passed  on to the next generation.  

The Seventh-day Adventist Church in Jamaica is the single largest denomination in the country with over seven hundred churches and three hundred thousand members.  The church continues to seek new ways to  carry on its mandate to reach people  with the gospel even during the worst global pandemic in the last one hundred years.  

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